Blog: think Sheffa

Tags: Business

New Web Store

02.03.14    |   Category: Newsticker    |   Tags:

Read More   |   0 Comments

Booth Number 8200

09.16.11    |   Category: Sheffa News    |   Tags:

Booth Number 8200

Sheffa will be setting up camp for 3 days, September 22-24, at the Baltimore Convention Center for the largest natural products trade show on the East Coast, appropriately named, Natural Products Expo East 2011. We’re excited to attend this year because we’re heading down with a few new surprises. Don’t wan to spoil the big reveal, but Sheffa is getting a little more sheffa. More news to follow after the trade show! EXPOEAST.com

This blog entry posted by Leslie

Read More   |   0 Comments

Finally! Vegetarian Food Festival hits NYC!

03.09.11    |   Category: Sheffa News    |   Tags: ,

Finally! Vegetarian Food Festival hits NYC!

You would think that New York City would have a well established annual vegetarian food festival by now, but Sarah Gross, founder of Rescue Chocolate, and Nira Paliwoda, event planner and foodie are hosting the first ever New York City Vegetarian Food Festival on Sunday, April 3 from 10AM to 6PM in the Altman Building on 18th Street between 6th and 7th Avenues. With fun and informative presentations and lots of delectable vegetarian foods to sample and purchase, including Sheffa, why not stop by! Admission is free! For more information, take a look at their website: nycvegfoodfest.com

This blog entry posted by Leslie

Read More   |   0 Comments

Our friend, TED!

02.06.11    |   Category: Sheffa News    |   Tags:

Our friend, TED!

Naturally we were honored when the TED people came knocking at our virtual email door. Our Zesty Snack Mix will be among the products selected for the Google Cafés that will be featured at the TED2011 conference in Long Beach, CA and TEDActive2011 in Palm Springs, CA February 28 through March 4.

TED, which is an acronym for Technology, Entertainment, and Design, is a small nonprofit devoted to “Ideas Worth Spreading”. It brings together the worlds most fascinating thinkers and doers and challenges them to give the talk of their lives in 18 minutes.

This year’s TED conference theme is “The Rediscovery of Wonder” and includes such notables as Bill Gates, director Julie Taymor, film critic Roger Ebert, filmmaker Morgan Spurlock and singer/songwriter Jason Mraz, among many others.

So, while we weren’t invited to attend (it’s OK, we don’t take it personally) we’ll be there in spirit, feeding brilliance and innovation!

“Riveting talks by remarkable people, free to the world”; take a look for yourself! TED.com

This blog entry posted by Leslie

Read More   |   0 Comments

A Basket of Sunshine and Sheffa Sweet Snack Mix!

10.31.10    |   Category: Sheffa News    |   Tags:

A Basket of Sunshine and Sheffa Sweet Snack Mix!

Zabar’s gourmet epicurian emporium, specializing in the finest smoked fish, caviar, coffee, cheese, kitchen equipment and housewares, is a New York landmark, situated on Broadway and 80th Street for over 70 years. Not only is it a favorite among New Yorkers, but it also attracts visitors from all over the world. We are proud that Sheffa is among the other fine products that they sell.

Now Sheffa Sweet Snack Mix has been included in one of Zabar’s ever popular and fun-to-receive (and give!) gift baskets, the Sunshine Basket. It’s comprised of staff favorites and sure to brighten anyone’s mood. We love you too, Zabar’s! Check them out at www.zabars.com.

This blog entry posted by Leslie

Read More   |   0 Comments

Countdown to QVC!

09.14.10    |   Category: Blog, Sheffa News    |   Tags:

Joan Rivers watch your back; Leslie is coming to QVC! Sheffa Foods Co-founder, Leslie Angle, will be featuring Sheffa’s products live on QVC on September 21, 2010 at 4PM EST. Sheffa has created a special combo package for QVC customers, which includes 2 large bags each of our Sweet, Tasty and Zesty Snack Mixes. Sheffa Foods will be part of a segment called “Sensible Snacks” with show host, Shawn Killinger. You can watch QVC’s live show 24/7 on your cable TV or on the Internet at QVC.com.

This blog entry posted by Amotz

Read More   |   0 Comments

The Biggest Losers enjoy Sheffa!

09.09.10    |   Category: Sheffa News    |   Tags: ,

The Biggest Losers enjoy Sheffa!

eDiets.com, a leading provider of convenient at-home diet, fitness and healthy lifestyle solutions, will feature Sheffa Zesty and Spicy Snack Mixes in their new line of meals for home delivery, branded “The Biggest Loser Meal Plan”. The new eDiets offering launched on September 1, coinciding with the next season of NBC’s “The Biggest Loser,” which premieres on September 21. eDiets as entered into a licensing agreement with NBC Universal Television Consumer Products Group to become the new provider for “The Biggest Loser” branded meals. eDiets meals designed for “The Biggest Loser” program will provide consumers the same nutrition and calories that contestants are taught to eat while on the show. Similar to other eDiets product lines, consumers will be able to conveniently purchase the meals online and via the phone. You can check them out www.biggestlosermealplan.com.

This blog entry posted by Amotz

Read More   |   0 Comments

What makes Sheffa…Sheffa!

08.23.10    |   Category: Sheffa Blog    |   Tags: ,

On our package, we list some attributes related to our products, like gluten free, non-GMO, etc. We expand upon those on our new website, where we have more space. As we all know, it’s typical in the food industry to list as many things about the product as possible and, in particular, to highlight those things that are on the consumer’s mind because of recent news, studies, trends, etc. When we started Sheffa Foods, we were a bit naïve in many ways. Our first package was beautiful, but it didn’t have a window or a picture of the product. Additionally, we didn’t want to list any trendy attributes or say what we are not. We wanted to focus on what we are – tasty, healthy, and uncomplicated.

The reason for this choice is partly due to our frustration with the food industry. Wouldn’t it be nice, as consumers, if all the foods on the market were made from basically natural ingredients, free from potentially harmful preservative and additives? Shouldn’t that be the standard? Why is it, for example, in the dairy industry a natural milk company has to outright state that they don’t use hormones and antibiotics? Shouldn’t the companies who do use those things be required to sell their milk with a label that says, “We raise our cows with hormones and antibiotics”? Again, we think the basic standards should shift, and perhaps they are.

In any case, we also discovered in our first few months of business, that consumers are extremely busy people and need as much information, as quickly as possible. Thus, we eventually changed our packaging to make it more informative. We thought it would be helpful, however, talk a little about each attribute we list on our website and highlight the connection to our products because this really defines who we are as a company and what’s important to us. So, in some of our very first blog entries, we’ll be doing that and tooting our own horn just a bit!

This blog entry posted by Leslie

Read More   |   0 Comments

Look For Sheffa On JetBlue

08.06.10    |   Category: Sheffa News    |   Tags:

Look For Sheffa On JetBlue

Starting June 16, you can find Sheffa’s Zesty Snack Mix on select Jet Blue flights! Look for it in the “Shape Up” boxed meal on flights over 3 hours and 45 minutes.

Read More   |   0 Comments

Sheffa’s on the Go with Diet-to-Go

03.15.10    |   Category: Sheffa News    |   Tags:

Sheffa’s on the Go with Diet-to-Go

Sheffa is thrilled that Diet-to-Go is including Sheffa’s 1.5 oz. Tasty and Zesty Snack Mixes in their healthy home-delivered or locally picked-up meal plans! Since 1991, Diet-to-Go has helped thousands of men and women lose weight or eat right and live well during busy times with their convenient and delicious chef-crafted meals and sound diet and lifestyle advice. They strive to provide meals that are more nutritious and budget-friendly than just buying breakfasts, lunches and dinners on the fly. Check them out at www.diettogo.com!

This blog entry posted by Leslie

Read More   |   0 Comments

Contact Info

Address:

Sheffa Foods Inc.
P.O. Box 644
New York, NY 10028

Email: contact@sheffafoods.com

Phone: 484.494.1249
800.494.1956

By Fax: 484.497.5436