Blog: think Sheffa

Sheffa News

Change is Good! Variety is Great!

02.04.14    |   Category: Sheffa News    |   Tags:

Change is Good!  Variety is Great!

Our web store host passed us off to another provider, but it turned out to be a positive thing.  Our newly redesigned web store is not only better looking, but the feedback is that it’s also easier to use.  From our end, we have more flexibility and it’s simple, so we’re loving it!  We are now able to offer variety packs too.   So, come take a look around, and get your Valentines a special gift from Sheffa and receive 20% cash back through February 15!

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The Big Reveal…

10.15.11    |   Category: Sheffa News    |   Tags:

The Big Reveal…

Sheffa was definitely feeling the love at the Natural Products Expo East 2011 where we officially launched 6 new products! We are now sprinkling even more tasty goodness with two new Salad Sprinkles – Spanish Onion and Cranberry – joining our popular, award-winning Mediterranean Salad Sprinkles. We also debuted our new Savory Bar line of crunchy, wholesome, sweet-free snack bars! Our Spicy Savory Bar was a finalist in the Food Category for the New Product Showcase, losing to ice cream pops (need I say more). Sheffa Foods is raising the bar and continues to do things a little out of the box…or bag! We’re tweaking our website to include the new line-up, so stay tuned.

This blog entry posted by Leslie

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Booth Number 8200

09.16.11    |   Category: Sheffa News    |   Tags:

Booth Number 8200

Sheffa will be setting up camp for 3 days, September 22-24, at the Baltimore Convention Center for the largest natural products trade show on the East Coast, appropriately named, Natural Products Expo East 2011. We’re excited to attend this year because we’re heading down with a few new surprises. Don’t wan to spoil the big reveal, but Sheffa is getting a little more sheffa. More news to follow after the trade show! EXPOEAST.com

This blog entry posted by Leslie

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Finally! Vegetarian Food Festival hits NYC!

03.09.11    |   Category: Sheffa News    |   Tags: ,

Finally! Vegetarian Food Festival hits NYC!

You would think that New York City would have a well established annual vegetarian food festival by now, but Sarah Gross, founder of Rescue Chocolate, and Nira Paliwoda, event planner and foodie are hosting the first ever New York City Vegetarian Food Festival on Sunday, April 3 from 10AM to 6PM in the Altman Building on 18th Street between 6th and 7th Avenues. With fun and informative presentations and lots of delectable vegetarian foods to sample and purchase, including Sheffa, why not stop by! Admission is free! For more information, take a look at their website: nycvegfoodfest.com

This blog entry posted by Leslie

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Our friend, TED!

02.06.11    |   Category: Sheffa News    |   Tags:

Our friend, TED!

Naturally we were honored when the TED people came knocking at our virtual email door. Our Zesty Snack Mix will be among the products selected for the Google Cafés that will be featured at the TED2011 conference in Long Beach, CA and TEDActive2011 in Palm Springs, CA February 28 through March 4.

TED, which is an acronym for Technology, Entertainment, and Design, is a small nonprofit devoted to “Ideas Worth Spreading”. It brings together the worlds most fascinating thinkers and doers and challenges them to give the talk of their lives in 18 minutes.

This year’s TED conference theme is “The Rediscovery of Wonder” and includes such notables as Bill Gates, director Julie Taymor, film critic Roger Ebert, filmmaker Morgan Spurlock and singer/songwriter Jason Mraz, among many others.

So, while we weren’t invited to attend (it’s OK, we don’t take it personally) we’ll be there in spirit, feeding brilliance and innovation!

“Riveting talks by remarkable people, free to the world”; take a look for yourself! TED.com

This blog entry posted by Leslie

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A Basket of Sunshine and Sheffa Sweet Snack Mix!

10.31.10    |   Category: Sheffa News    |   Tags:

A Basket of Sunshine and Sheffa Sweet Snack Mix!

Zabar’s gourmet epicurian emporium, specializing in the finest smoked fish, caviar, coffee, cheese, kitchen equipment and housewares, is a New York landmark, situated on Broadway and 80th Street for over 70 years. Not only is it a favorite among New Yorkers, but it also attracts visitors from all over the world. We are proud that Sheffa is among the other fine products that they sell.

Now Sheffa Sweet Snack Mix has been included in one of Zabar’s ever popular and fun-to-receive (and give!) gift baskets, the Sunshine Basket. It’s comprised of staff favorites and sure to brighten anyone’s mood. We love you too, Zabar’s! Check them out at www.zabars.com.

This blog entry posted by Leslie

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Countdown to QVC!

09.14.10    |   Category: Blog, Sheffa News    |   Tags:

Joan Rivers watch your back; Leslie is coming to QVC! Sheffa Foods Co-founder, Leslie Angle, will be featuring Sheffa’s products live on QVC on September 21, 2010 at 4PM EST. Sheffa has created a special combo package for QVC customers, which includes 2 large bags each of our Sweet, Tasty and Zesty Snack Mixes. Sheffa Foods will be part of a segment called “Sensible Snacks” with show host, Shawn Killinger. You can watch QVC’s live show 24/7 on your cable TV or on the Internet at QVC.com.

This blog entry posted by Amotz

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The Biggest Losers enjoy Sheffa!

09.09.10    |   Category: Sheffa News    |   Tags: ,

The Biggest Losers enjoy Sheffa!

eDiets.com, a leading provider of convenient at-home diet, fitness and healthy lifestyle solutions, will feature Sheffa Zesty and Spicy Snack Mixes in their new line of meals for home delivery, branded “The Biggest Loser Meal Plan”. The new eDiets offering launched on September 1, coinciding with the next season of NBC’s “The Biggest Loser,” which premieres on September 21. eDiets as entered into a licensing agreement with NBC Universal Television Consumer Products Group to become the new provider for “The Biggest Loser” branded meals. eDiets meals designed for “The Biggest Loser” program will provide consumers the same nutrition and calories that contestants are taught to eat while on the show. Similar to other eDiets product lines, consumers will be able to conveniently purchase the meals online and via the phone. You can check them out www.biggestlosermealplan.com.

This blog entry posted by Amotz

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Look For Sheffa On JetBlue

08.06.10    |   Category: Sheffa News    |   Tags:

Look For Sheffa On JetBlue

Starting June 16, you can find Sheffa’s Zesty Snack Mix on select Jet Blue flights! Look for it in the “Shape Up” boxed meal on flights over 3 hours and 45 minutes.

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Sheffa’s on the Go with Diet-to-Go

03.15.10    |   Category: Sheffa News    |   Tags:

Sheffa’s on the Go with Diet-to-Go

Sheffa is thrilled that Diet-to-Go is including Sheffa’s 1.5 oz. Tasty and Zesty Snack Mixes in their healthy home-delivered or locally picked-up meal plans! Since 1991, Diet-to-Go has helped thousands of men and women lose weight or eat right and live well during busy times with their convenient and delicious chef-crafted meals and sound diet and lifestyle advice. They strive to provide meals that are more nutritious and budget-friendly than just buying breakfasts, lunches and dinners on the fly. Check them out at www.diettogo.com!

This blog entry posted by Leslie

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Sheffa Mediterranean Salad Sprinkles Takes a sofi Silver!

07.04.08    |   Category: Sheffa News    |   Tags:

Sheffa Mediterranean Salad Sprinkles Takes a sofi Silver!

The National Association for the Specialty Food Trade (NASFT) chose our Mediterranean Salad Sprinkles as one of 10 products to be named a sofi Silver Finalist for Outstanding New Product of 2008! The 36th annual sofi Awards Competition was competitive, with a panel of judges from the specialty food industry sampling and evaluating close to 600 new products to determine the finalists for this industry honor. Submissions were judged on numerous attributes, including quality, taste, innovation, packaging, ingredients and pricing. We proudly displayed our sofi award at the summer Fancy Food Show, which took place in New York City at the end of June 2008.

This blog entry posted by Leslie

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