The word “natural” is tossed around a lot in the food industry and has become almost meaningless. The FDA does not regulate the word and its application, so there’s a lot of misleading labeling by manufactures. When Sheffa uses the word natural, we go by the USDA’s definition as applied to meat and poultry products: “The product does not contain any artificial flavor or flavoring, coloring ingredient or chemical preservative, or any other artificial or synthetic ingredient; and the product and its ingredients are not more than minimally processed.” It’s not a perfect definition, but you get the idea. We like to keep it simple.
This blog entry posted by Leslie